From a Cafe To The World
It started with a pilot program in a corporate cafeteria when Founder & CEO Amie Hoffman, then a Registered Dietitian and Foodservice Director, combined her passion for great food and nutrition to create interactive culinary-based nutrition education programs to promote healthy eating practices in the workplace.
More than 20 years later, Wellness Concepts has evolved to offering a comprehensive, fully-accessible suite of wellness solutions.
A Note from Our Founder
I started Wellness Concepts with a simple idea: “employees should enjoy healthy lifestyles.” That was over 20 years ago. Since then, Wellness Concepts has had the opportunity to help thousands of employees on their health and wellness journeys. We are continually expanding our services to provide a comprehensive approach to well-being that meets the needs of a diverse workforce. At the end of the day, it’s about improving lives and showing results.
Your Experts In Corporate Wellness
Amie Hoffman
Founder & CEO
Amie Hoffman is a Registered Dietitian, Founder and CEO of Wellness Concepts Inc. Amie has over 20 years of experience in the corporate wellness arena with extensive expertise in strategic planning, technology innovation, science and evidence based program development and global delivery. She began her journey in wellness programming in 1999 with a pilot program in a corporate cafeteria. Then a Corporate Foodservice Director, Amie combined her passion for great food and nutrition to create a series of interactive, culinary-based nutrition education programs to support and promote healthy eating practices in the workplace. In 2000, Amie became a Registered Dietitian in order to gain the knowledge and clinical expertise required to provide dietary interventions and effective, science-based programming. Since then Amie has utilized her diverse business and culinary background to create and implement new, innovative, science and evidence-based worksite wellness programs designed to deliver measurable improvement in employee health for clients’ businesses of all sizes throughout the world.
Giselle Ginsberg
Director of Business Development
Giselle combines her experience in sales and marketing with her passion for nutrition and balanced living to create comprehensive wellness programs for Wellness Concepts’ clients nationwide. Her ability to identify opportunities and create strategic partnerships has resulted in the delivery of best-in-class wellness programming.
Giselle’s expertise in designing and implementing large-scale, results-oriented and participatory programs has enable Wellness Concepts clients to improve their bottom line while helping employees prevent disease and achieve optimal health.
Caitlin Porter
Director of Communications & Operations
Caitlin joined Wellness in 2019, having transitioned from work focused on Marketing, Event Planning, and Project Management in the Natural Foods Industry. Caitlin oversees high-level company operations, logistical inter-team relations, and brand integrity.
Stacie Schultheis
Senior Health Promotions Strategist
Stacie brings over 20 years of project management, accounting and human resource experience to her role at Wellness Concepts. As a Certified Worksite Wellness Specialist, Stacie plays a critical role in worksite wellness planning, logistics, and event coordination between Wellness Concepts clients, brokers and practitioners to deliver best in class programming.
MK Stopa
Marketing Manager
MK joined the Wellness Concepts team in 2020 having previously worked in marketing roles in the academic publishing and automotive industries. As Marketing Manager, MK executes marketing strategy across several channels in addition to assisting in content production. She can also be spotted on the small screen hosting Virtual Health Fairs.